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PING CUSTOM FITTING MANUAL
ROLE: Concept, Art Direction, Design
OVERVIEW: PlNG is the leader in custom-fitting clubs for golfers. This 80-page technical manual covers the entire club fitting process from irons through putters and was distributed across the globe to anyone who sells PING clubs as a guide for proper club fitting. The manual was designed so it could be easily printed by club retailers and pro-shops, but also function as an interactive PDF. There are cross-reference hyperlinks placed throughout the document. My role was the layout, art direction on the cover photography and illustration for all the custom charts and graphics.